SMC is a truly global university with learners from more than 130 different countries. We educate high achievers with a sense of individualism, standing out from the crowds. You receive an unsurpased service, strong professional networks, true career opportunities and remain flexible in place & time. Our online MBA and online Doctorate (DBA) hold a pole-position in academia. Our signature Executive Training Courses open you exciting professions and a “money can’t buy” experience. The core of SMC’s student body, which consists of high achievers from currently more than 130 different countries worldwide, has an advanced professional standing and typically resides at the very top of internationally renowned organizations and businesses. This circumstance creates an unsurpassed added value to SMC’s students insofar, as they benefit from sharing extensive experience, knowledge, and best practices – a true competitive advantage. SMC’s flexible online Master and Doctorate programs can be followed part-time from any place in alignment with the students’ personal and professional commitments.

SMC recognizes the need of working professionals and individuals in demand of highest flexibility. Our distance learning system allows students to create personal calendars in alignment with professional and personal commitments. Enrollment is ongoing; the programs can be followed from any place, at any time, and any pace.

Personal attention is a hallmark of SMC’s service culture. Our administration and faculty is amongst the most responsive, attentive, and service oriented in the education arena. This is an aspect, which significantly enhances the learning experience, quality, and success.

SMC is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence. ACBSP is a programmatic accreditation body in the U.S., recognized by the Council of Higher Education Accreditation, CHEA.

Master of Business Administration

Courses Overview

Business Core

  • Marketing Management
  • Managerial Finance & Accounting
  • Business Research
  • Managerial Economics
  • Human Resources Management
  • International Business & Trade Management
  • Business Development Management

Marketing Management

This course is designed to enhance your understanding of the aspects of marketing as a social science and a business field. It builds upon four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. The course reveals the “drama” of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.

Managerial Finance & Accounting

This course will teach you not only how to create a budget and other tools that everyone from accountants to marketing managers, and decision makers use, but also the critical thinking skills necessary to succeed in business a general understanding of the financial decision making process. It is this combination of understanding the technique and how to apply it in the real world that empowers students to make business decisions and also concentrates on developing a high level understanding of the tactical and strategic significance of the financial management function within organizations. It covers the main financial tools of the company reporting system and the means of analyzing corporate performance.

Business Research

This course is designed to provide a strategic view and understanding of the businesses environment. In every organization, to succeed executives need to fully understand business strategy as a whole and to create a solid understanding of how their present decisions might affect the business in the medium to long run. This is why the course comprises some of the most relevant business articles of the moment written by distinguished authors of strategy.

Managerial Economics

Managerial economics is the application of economic theory to managerial issues. Practitioners – Nestle executives, McKinsey consultants, Credit Suisse First Boston investment bankers – often rely on economic analysis when they tackle business issues or make important strategic decisions. Elements of managerial economics can be found in all aspects of business activity, such as production, pricing, financing, management, and strategy. Learners will explore these elements using real-world case scenarios.

Human Resources Management

The course introduces you to contemporary issues in the field both from a global and strategic perspective. It provides the basis for understanding labour relations, compensation and benefits schemes as well as the role of HR in the organisation.

International Business & Trade Management

International business differs in important ways from business conducted within national borders. It poses additional challenges for managing trade or investments in foreign countries, but it also offers new opportunities in foreign markets. This course provides a framework for analyzing decisions made by firms in an international context. In turn, this framework provides the basis for formulating strategies that will enable businesses to succeed in the international business environment. This course combines material from strategy, international finance, trade theory, trade policy, marketing, human resource management, and other related areas.

The primary aim of this course is to help the student develop a basic understanding of the essentials of management and the nature of complex organizations. In order to accomplish these goals we will focus on the basic theories, principles, concepts, etc. of management and organizations; attempt to develop rational and systematic techniques of analysis and inquiry; and endeavor to interface theory with practice. The orientation of this course will be toward providing professional managerial skills.

Business Development Management

This course introduces you to the issues, strategies, and relationships that relate to the job of developing sustainable revenue through well managed sales & business development activities. You will become acquainted managing a sales force and helping them sell. Special emphasis is put on developing a sales force program, managing strategic account relationships, team development, diversity in the work force, sales force automation, problem-solving skills, and financial issues.

Business Administration Major

  • Operations Management
  • Strategic Management
  • Leadership and Organizational Behaviour
  • Project Management, Planning & Execution

Operations Management

This course is a comprehensive overview of the techniques that can be applied to solve operational problems and achieve rapid improvements. It is a thorough overview of the fields of POM strategy, quality management, product strategy, process strategy and project management.

Strategic Management

Strategic Management is a subject which is often thought, quite wrongly, to be the sole preserve of senior executives. It more or less involves all decision makers and stake holders of an organization. This course emphasizes on the tools and methods of creating and maintaining a performance culture. A strategy is only of any value when actually being implemented and “lived”. Our motto is therefore “From Strategy to Results”.

Leadership and Organizational Behaviour

This course deals with the contemporary issues of improving organizational and individual effectiveness, globalization, organizational culture, leadership, introducing and managing change, the use of teams/groups, changes in technology, organizational restructuring, changed employment relationships, and the diversity of the workforce. The course examines both the social and economic roles of the company and studies individual and group behavior within these institutions.

Project Management, Planning & Execution

This course examines the organization, planning, and controlling of projects and provides practical knowledge on managing project scope, schedule and resources. Topics include project life cycle, work breakdown structure, network diagrams, scheduling techniques, and resource allocation decisions. Concepts are applied through a team project which will teach students how to successfully plan and execute projects.

Thesis Stage

  • Capstone Project
  • Oral Defense

Capstone Project

All students will complete a capstone project. This requirement, synthesizes the student’s learning in a single project that demonstrates the student’s fulfillment of the program’s learning goals.

Capstone Project Expectations:
  • A research-based paper between 50 and 75 pages;
  • An action project, accompanied by a substantial essay that sets the project within intellectual and personal contexts; discusses its design, process and outcomes; and reflects on the student’s learning;
  • A creative project, accompanied by a substantial essay that sets the project within intellectual and personal contexts, discusses the process and its outcomes, and reflects on the student’s learning; or
  • An apt combination of these forms.

Oral Defense

Students will be offered the possibility to participate at the regular face-to-face thesis defense dates of SMC in Europe/US or at a virtual thesis defense.

Bachelor in Business Administration

Courses Overview

  • BBAMAR Fundamentals of Marketing
  • BBACOM Presentation & Communication
  • BBALAW Business Law
  • BBACUL Business Cultures & Protocol
  • BBASUP Purchasing & Supply Chain Management
  • BBAACC Fundamentals of Accounting
  • BBAPOL Business Policy & Strategy
  • BBAECO Micro- & Macroeconomics
  • BBAFIN Financial Management
  • BBASAL Sales Management & Consumer Behaviour
  • BBAMAN Management & Business
  • BBAENT Entrepreneurship
  • BBAHRM HR Management
  • BBABUS International Business & Trade
  • BBAMIS Management Information Systems

BBAMAR Fundamentals of Marketing

This course covers the marketing process and examines the range of marketing decisions that an organization must make in order to sell its products and services. The student will be introduced to a marketing mindset, discovering the consumer focus of marketing. The course will familiarize the learner with the art and science of marketing a product.

Course details

Revision:1.0/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon successful completion of this course, the student will be able to:
  • Define marketing and explain its function in society
  • Explain the difference between marketing, advertising, and sales
  • Describe marketing concepts and terminology
  • Describe the process of market research
  • Describe the concept of pricing
  • Explain product strategy, including the concepts of product life cycle, positioning, and pricing
  • Define competition and explain competitive analysis
  • Analyze the process of distribution and explain marketing channels
  • Identify the key elements of product promotions
  • Explain how to develop a marketing plan and apply the principles of marketing in creating a marketing plan
  • Describe employment and career development opportunities in marketing

BBACOM Presentation & Communication

This course provides students with the required skills to produce clear written communication which is concise and persuasive and which helps enhance the competitive advantage of the company. Topics include reports, proposals, tenders and letters, commercial correspondence and effective reports. Furthermore, the course examines the seven aspects of a dynamic presentation, shows methods of structuring, visualizing and delivering the message.

Course details

Revision:1.8/2014

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon successful completion of this course, the student will be able to:
  • Understand and demonstrate the use of basic and advanced proper writing
  • Write effective and concise letters and memos
  • Prepare informal and formal reports
  • Proofread and edit copies of business correspondence
  • Use career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts
  • Plan successfully for and participate in meetings and conduct proper techniques in telephone usage
  • Use e-mail effectively and efficiently
  • Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships

BBALAW Business Law

Introductory course to the laws and ethical standards that managers must abide by while conducting business. Explores the legal framework designed to protect both consumers and businesses and outlines the legal and ethical environment in which businesses operate. Students will also explore the relationship between legal and ethical standards to critically analyze and evaluate the behavior of business owners, managers, and employees.

Course details

Revision:1.9/2014

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon successful completion of this course, the student will be able to:
  • Examine common legal and ethical issues in the business environment
  • Become familiar with basic sources of law
  • Survey several areas of substantive law
  • Analyze the impact of the digital era on intellectual property rights
  • Define and identify examples of white collar crime
  • Describe the various forms of business organization
  • Examine professional ethical perspectives
  • Evaluate the interaction between law and ethics in the business environment
  • Analyze case studies that illustrate ethical dilemmas in business ethics

BBACUL Business Cultures & Protocol

The global environment of today and the increased cultural diversity in business require culturally-aware managers in both domestic and international markets. This course focuses on cultural and cross-cultural management and communication and builds an understanding of the impact of cultural diversity on business practices.

Course details

Revision:2.1/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes

The course aims to develop the communication skills with individuals of other cultures and ethnic backgrounds from a business perspective. It develops the following skills:

  • Cooperating and motivating people from different cultures
  • Analyzing, understanding and maneuvering in the international market place
  • Improving cross-cultural relations and business communication
  • Understanding ex-pats and lifestyles
  • Respecting customs and traditions
  • Presenting gifts

BBASUP Purchasing & Supply Chain Management

The increased competition and the challenges of the global economy result in many companies today profiling themselves and therefore outsoursing parts of their R & D, production and delivery processes to specialised, external suppliers. The result of this phenomenon is the increasing need of managing suppliers and the underlying purchasing and negotiation processes, which have become crucial to the financial success of the firm, both in relation to costs, but also to quality and innovation.

Course details

Revision:1.2/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Understand the importance of purchasing and its place in the company organization
  • Discover and apply the various methods of managing the purchasing process and the ways to improve it
  • Study the concepts of supply management and its importance for the procurement of the resources of the firm
  • Identify and use relevant tools for measuring purchasing and supplier performance

BBAACC Fundamentals of Accounting

The course provides an in-depth introduction to the study of the accounting for business entities such as sole proprietorships, partnerships and corporations. It examines the process of recording and analyzing transactions, the process of the accounting cycle, including record-keeping, preparation of financial statements, and the theory of accounts.

Course details

Revision:1.2/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Demonstrate an understanding of the foundational principles and objectives of accounting
  • Apply the accounting equation to illustrate the impact of business transactions and to transform business transactions (data) into usable information
  • Describe the accounting cycle and identify specific debits and credits, journals, t-accounts, a trial balance, and resulting financial statements
  • Explain why adjusting entries are necessary and distinguish between various types of adjusting entries
  • Discuss and demonstrate the use of the accounting worksheet as a means of preparing financial statements
  • Explain and execute the closing process for a specified accounting cycle
  • Identify the foundational accounting concepts, assumptions, and principles through the analysis of specific business situations
  • Locate public company financial statements, and read and interpret financial statements
  • Identify and analyze accounting transactions of a merchandising company
  • Define and solve for specific business events involving various inventory methods
  • Define and apply the accounting elements associated with receivables and payables
  • Identify, record, and depreciate property, plant, and equipment
  • Distinguish between tangible and intangible assets
  • Describe the difference between bonds and capital stock Account for bonds and capital stock
  • Account for paid-in capital, cash dividends, stock dividends, stock splits, and retained earnings appropriations
  • Describe the types of business transactions that are included in operating, investing, and financing activities on the statement of cash flows prepare a statement of cash flows

BBAPOL Business Policy & Strategy

This course focuses on how firms formulate, implement, and evaluate strategies in a turbulent and rapidly changing environment. Students will focus on integrated decision making in terms of strategy formation, implementation, and evaluation.

Course details

Revision:1.3/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
  • Explain the concepts, research, and theories of strategic management
  • Describe the ethical parameters for business policy makers
  • Analyze and evaluate, both qualitatively and quantitatively, the performance of businesses and the people responsible for strategic decisions
  • Explain the environmental issues and trends for organizational strategy and effectiveness

BBAECO Micro- & Macroeconomics

This course will convey essential economic concepts and analytical tools. The course covers the definition of an ideal economic outcome, how markets work to achieve this outcome under ideal conditions, and what happens when conditions deteriorate. The course also covers the role of government in creating the proper environment for private markets to work well, and how government can improve outcomes under adverse conditions. Major topics include consumer choice, production decisions, market structures, fiscal and monetary policies, unemployment, inflation, international trade, and exchange rates.

Course details

Revision:1.6/2014

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Understand the fundamental questions in economics
  • Explain the main characteristics of model and theory formation in economics
  • Apply microeconomic models to explain the functioning of a market economy, verbally and graphically
  • Explain the effects of economic policy and market regulation
  • Understand the basic concepts of macro theory
  • Provide a survey of the main characteristics of economic policy
  • Apply basic economic theory to current economic issues
  • Evaluate limited economic questions in written and discussion form

BBAFIN Financial Management

This course explores into depth the issues and concepts of a successful financial management of a firm. Topics include capital budgeting, NPV, IRR, Profitability Index, Net Working Capital management in cash management, credit policies, receivables management, inventory.

Course details

Revision:1.9/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Explain the objectives of the financial manager and how the structure of a corporation affects financial decisions
  • Explain how the financial manager uses and analyzes the income statement, the balance sheet statement, and the statement of cash flows to make better informed decisions
  • Explain the concept of time value of money and how the present value calculation is related to the future value calculation
  • Explain the rules and methods in capital budgeting when making financial decisions
  • Explain how the financial manager makes financial investment decisions when confronted with issues of risk and uncertainty while considering different risk preferences
  • Explain the different components of a company’s capital structure
  • Explain the Modigliani-Miller theorem in finance
  • Apply the WACC formula for estimating a company’s cost of capital
  • Explain the use of the CAPM model for estimating valuations of a company’s rate of return

BBASAL Sales Management & Consumer Behaviour

Examines the sales management process of the company, as well as the different methods of sales that can be applied in business. The course will review planning, staffing, training, directing and controlling the sales team, and will develop the skills of the you in sales.

Course details

Revision:1.9/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Explain the strategic role of personal selling in different business strategies
  • Develop sales forecasts using objective and subjective methods
  • Design sales territories
  • Explain the processes by which to hire, train, motivate and evaluate salespeople
  • Perform the sales process from prospecting to closing
  • Identify key issues in recruitment, sales training, compensation and incentives, and performance evaluation

BBAMAN Management & Business

This course explores the basic concepts of managing, planning and controlling an organization. It begins with the process of building leadership skills and lays a solid base for the difficult tasks of human resources management. The course focuses on communication, decision making and leadership for administrative and managerial positions in business and government.

Course details

Revision:1.1/2014

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Assess and design the corporate management process, the different approaches to it and the external factors of influence.
  • Understand and utilize the functions of planning, delegating, analysis, decision making, job design, human resource management and communication
  • Assess the need for external and internal information systems
  • Understand and assess strategic, management and operational control needs of a business
  • Identify and explain the basic tools of quality control

BBAENT Entrepreneurship

Entrepreneurship is the process of seizing or creating opportunity without regard to the resources controlled. This course is innovative in its curriculum, as it deals with theory and practice of managing and owning your business and how new businesses are started. It shows methods of recognizing opportunities, exploiting them and obtaining the desired business results. The course also deals with the problems of running a family business, working with family members and building larger organizations. It teaches the students the steps in creating a good business plan.

Course details

Revision:2.0/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Identify and determine the critical driving forces of the new venture success
  • Create, identify, and differentiate profitable and durable opportunities
  • Evaluate and determine how to create and build value
  • Identify and determine financial and non-financial resources available for new ventures
  • Identify business models and components of a business plan
  • Work in cross-disciplinary new venture teams

BBAHRM HR Management

The course is an introduction to the complex issues of human resources management and human relations in general. It examines and provides a solid ground for understanding human behavior, human resources and their development and the issues and challenges that impact companies and organizations.

Course details

Revision:1.3/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Describe how to effectively manage human capital and properly assess knowledge, skills, and abilities to find valuable resources (people)
  • Identify key laws and legislation that shape how human capital decisions should be made
  • Explain why managing human capital is relevant for all managers in any organization
  • Define and conduct a job analysis and discuss the validity of an analysis in support of other key human capital functions
  • Understand and develop a personnel plan, creating successful strategies for recruiting and selecting valuable human capital
  • Identify and apply the concepts associated with employee safety and health in support of effectively managing human capital
  • Create strategies to support the training and development of human capital
  • Identify and apply the concepts/issues associated with compensation and benefits to create an attractive environment that draws valuable resources to an organization
  • Explain the distinction between performance management and performance appraisals
  • Conceptualize HR strategies to improve overall organizational success
  • Identify the key elements and contexts of affirmative action and use that insight to support making informed decisions regarding diversity when managing human capital
  • Define and apply the concepts of labor and employee relations, and clearly define the relationship between the employer and the employee
  • Identify ethical issues facing HR managers today and explain how HR can help to build an ethical organization
  • Discuss the impact that career/succession planning has on human capital
  • Explain how to develop a personnel plan, creating successful strategies for recruiting, selecting, onboarding, and retaining valuable human capital
  • Explain why strategic resource planning is necessary to attract, recruit, and retain valuable human capital
  • Identify current trends and challenges in managing human capital today

BBABUS International Business & Trade

The course will provide the student with an analytical framework for the study of international trade. Keeping up with the international environment has become a central concern in business strategy and national economic policy. The course will cover a broad array of relevant topics, exploring both theoretical models and empirical studies to determine a model that best fits “real world” data. This course will frequently compare and contrast competing theories concerning the nature of international trade and the gains or losses thereof. The student will work to understand the economic intuition behind technically demanding models and define the assumptions behind various theories before evaluating how well those models fit actual trading economies. The learner will also explore the relevance and policy implications of various theories/models, especially in terms of growth, income distribution, and development.

Course details

Revision:1.3/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Distinguish between international trade and international finance
  • Discuss the importance of trade in the world and how this has changed over the past decades
  • Describe the current world trading system and the basic rules underlying this system
  • Explain and discuss historic, current, and emerging economic models in the United States and around the world
  • Discuss recent developments in the field of international macroeconomics
  • Use an analytical framework to examine contemporary international economic issues
  • Discuss international trade and the issues arising from the globalization of markets
  • Discuss the concepts of foreign exchange, its importance to individuals, businesses, and the performance of national economies, and how foreign exchange markets work
  • Analyze policy issues related to international trade
  • Describe the legal system governing international economic transactions and international economic relations

BBAMIS Management Information Systems

The course provides the foundation for understanding information systems and examines IT-related roles, functions and strategies in today’s business environment. The course will cover the principles and concepts of IS, the motivation for using IS in business, the technologies implemented and their applications, and the reciprocal relationship between the organization and information technology.

Course details

Revision:1.9/2015

Audience:Undergraduate

ECTS credits:4

Learning outcomes
Upon completion of the course, the student will be able to:
  • Describe the use and function of management information systems
  • Describe and evaluate information systems development processes and techniques
  • Identify and evaluate hardware and software requirements for information systems
  • Evaluate data management technologies
  • Explain the security risks associated with management information systems
  • Evaluate the operational and strategic roles of information systems and related technologies in organizations
  • Analyze cases of information systems and information technology implementation